Help Centre

How do I search for a business?

1. Locate the search box found in the middle of the homepage or top of the search results page.
2. Click on the Business tab. (The word Business will turn green.)
3. If you know the name of the business (e.g. Tango Palace Coffee), enter it in the search box and then click GET THE 411. On the search results page, click the name of the business to see its Business Page, which shows key details such as phone number, location, hours, reviews, announcements and more.

If you want see a list of businesses in a specific category (e.g. coffee shops), enter the category in the search box and then click GET THE 411. On the search results page, click the name of a business to see its Business Page, which shows key details such as phone number, location, hours, reviews, announcements and more.

Note: When you perform a search, we assume you want businesses close to your current location, which is shown in the top right hand corner. If you prefer to see businesses near a different location, click on the location box in the top right hand corner and begin typing the name of a city or town. Select from the options that appear underneath the box.

How do I search for a business in a specific city?

Check your current location shown in the top right hand corner of the screen. If you're searching for a business in that city or town just enter a business name or category in the search box found in the middle of the homepage or top of the search results page and then click GET THE 411.

If current location isn't the city or town you want to search in, you have two options:

1. Add the name of the city or town after you enter the business's name or a category in the search box (e.g. coffee shops Vancouver) and then click GET THE 411.
2. Change your current location by clicking on the location box in the top right corner. Begin typing the name of the city or town you want to search in. Select from the options that appear underneath the box. Enter a business name or a category in the search box found in the middle of the homepage or top of the search results page and then click GET THE 411.

How do I search for a business near a physical location in a specific city?

1. Check your current location shown in the top right hand corner of the screen. If you're searching for a business in that city or town, go to step 2. If you want a business in a different city, click on the location box in the top right corner. Begin typing the name of the city or town. Select from the options that appear underneath the box.
2. Enter a business name or category in the search box found in the middle of the homepage or top of the search results page; add a postal code (e.g. coffee shops M4M 2X7), landmark (e.g. coffee shops CN Tower) or street intersection (e.g. coffee shops Bathurst St. and Bloor St. W.) and then click GET THE 411.

How do I refine my search results?

You can use the Categories, Features and Cities on the left side of the search results page to refine your search results. To narrow your results, click a Category, Feature or City. The search results will then only show businesses matching the clicked Category, Feature or City. If you click another Category, Feature or City, the search results will show businesses matching your first refinement or your second one. To remove a refinement, click on it.

You can refine your search further by clicking the Refine button to the left of the map. This allows you to refine your search by country, city or neighbourhood.

You can also filter the search results to show businesses closest to your current location by clicking Near me on the left. For best results, add an address to your account. You'll gain the option to filter search results closest to that particular location.

How do I get directions to a business?

1. Find the business using a business search.
2. Underneath the map on the right, click the link Click to view larger map and directions.
3. Enter your location in the text box under Start Address and click the Get Directions button.

How do I search for a person?

1. Locate the search box found in the middle of the homepage or top of the search results page.
2. Click on the Person tab. (The word Person will turn green.)
3. Enter the individual's full name and city then click GET THE 411.

Tip: Some people only show their first initial on 411.ca. If you can't find a person using a full name, try using a first initial, last name and a city.

How do I find a person's phone number or address?

1. Locate the search box found in the middle of the homepage or top of the search results page.
2. Click on the Person tab. (The word Person will turn green.)
3. Enter the individual's full name and city then click GET THE 411.

Tip: Some people only show their first initial on 411.ca. If you can't find a person using a full name, try using a first initial, last name and a city.

What is a Reverse search?

A Reverse search is a way to find a person or business associated with a phone number or address.

How do I do a Reverse search?

1. Locate the search box found in the middle of the homepage or top of the search results page.
2. Click on the Reverse tab. (The word Reverse will turn green.)
3. Enter a phone number or address plus city and then click GET THE 411.

Why should I get a 411.ca account?

A 411.ca account lets you write reviews on businesses. You'll become an influencer in your neighbourhood, guiding people to amazing restaurants, stores and services—and steering them away from awful ones. Your reviews also earn you 411 Points, which let you gain Levels, elevating your prestige in the 411.ca Community. Bonus: Points also give you the chance to win cool prizes. A 411.ca account also lets you build your online profile with photos and an About Me paragraph. It also gives you control over who can see your information details such as your phone number and address.

In short, a 411.ca account is amazing!

Tip: Get your account here.

How do I get a 411.ca account?

Get yours here.

How do I log into my account?

1. Go to 411.ca.
2. Click the Login link in the top right corner. (If you see the My Accounts and Logout links in the top right hand corner, you're already logged in.)
3. You'll see four options for logging in. (Note: you can only use the Facebook, Twitter or Google option, if you signed up using those accounts or have linked them to your 411.ca account.)
4. Select your name from the My Accounts drop down menu in the top right corner or in the top left corner, click your name or Go to your Newsfeed.

What is the user view?

The user view is what you see when you're Logged into your account, tons of options to make the most of your experience on 411.ca

What can I do from the user view?

You can:

• View your Level and Influence Points
• Edit your information including your name, addresses, phone numbers, email addresses, websites and an About Me paragraph
• Read your Newsfeed which shows reviews written, 411 Points and Levels earned by your Neighbours and users in your Neighbourhood, as well as status updates from your Neighbours, users in your Neighbourhood and your Favourite Businesses
• Post a status update which is seen in the Newsfeed of your Neighbours and users who've placed you in their Neighbourhood
• Read your reviews and any responses from business owners to your reviews
• Upload photos
• Invite friends to join the 411.ca Community
• Change your account settings
• Manage your list of Neighbours
• Manage your list of people in your Neighbourhood
• Manage your list of Favourite Businesses

What does my Level show?

Your Level measures your contribution to the 411.ca Community from activities such as writing reviews and editing businesses that have missing or incorrect info. The higher your Level, the better. If you have a high Level, people in the 411.ca Community tend to place greater trust on your reviews. Plus, you'll be eligible to win cool prizes.

How do you increase your Level?

You increase your Level by earning 411 Points

What are 411 Points?

411 Points are earned by contributing to the 411.ca Community through activities such as:

• Writing reviews
• Editing a business with missing or incorrect info
• Adding a business that's not on 411.ca
• Inviting friends to join the 411.ca Community

How do I see my Level?

You can see your Level in the top right of the user view. Beside your Level is a bar showing how many 411 Points you need to reach the next Level.

How do I edit my information?

1. Log into your account to get to your user view.
2. In the menu on the left, click Info and then click Modify beside Contact Information.
3. Make your changes and use the + to add details to your profile.
4. When you're done your changes, click the Save changes button at the top or bottom of the form.

How do I add an address?

1. Log into your account to get to your user view.
2. In the menu on the left, click Info.
3. In the Address section, click + Add an address.
4. Enter the address.
5. When you're done, click the Save changes button.

Tip: When you add an address, you can quickly filter search results to show businesses or people closest to the address!

Who can see my information?

You have complete control over who can see each detail of yourinformation. For example, you can hide your phone number, show it to only your Neighbours or make it public. You set your privacy settings using Settings in the menu on the left.

What is my Newsfeed?

Your Newsfeed lets you keep track of status updates from your Neighbours, users in your Neighbourhood and your Favourite Businesses. It also lets you see Reviews written and 411 Points earned by your Neighbours and users in your Neighbourhood.

Who can see my Newsfeed?

Your Neighbours and people who have added you to their Neighbourhood.

What is a status update?

A status message is a short message you share with your Neighbours and people who've added you to theirNeighbourhood. Your message will appear in their Newsfeed.

How do you post a status update?

1. Log into your account to get to your user view.
2. In the menu on the left, click Newsfeed.
3. Type your message in the box at the top under Update Status and click the Share button.

How do I see reviews I've written?

1. Log into your account to get to your user view.
2. In the menu on the left, click Reviews.

How do I see reviews I've written?

1. Log into your account to get to your user view.
2. In the menu on the left, click Reviews.

How do I upload photos?

1. Log into your account to get to your user view.
2. In the menu on the left, click Photos.
3. Click Add photo link at the bottom.
4. Click the Browse… button and select your image file. Acceptable file formats are gif (file name ends in .gif), jpeg(ends in .jpg) and png (ends in .png).

Tip: You can upload up to 10 photos. If you only have 1 image, that image will be your profile picture.

How do I delete a photo?

1. Log into your account to get to your user view.
2. In the menu on the left, click Photos.
3. Click on the thumbnail image of the photo at the bottom of the page (you may need scroll down the page). The selected image will appear larger in the preview box above the thumbnail images.
4. Click Delete Photo in the bottom right corner of the preview box.

How do I change my profile picture?

1. Log into your account to get to your user view.
2. In the menu on the left, click Photos.
3. Click on the thumbnail image of the photo you want as your profile picture at the bottom of the page (you may need scroll down the page). The selected image will appear larger in the preview box above the thumbnail images.
4. Click Use as Profile Picture in the bottom right corner of the preview box.

Who can see my uploaded photos?

Your photos are public.

How do I invite friends to join the 411.ca Community?

1. Log into your account to get to your user view.
2. In the menu on the left, click Invite Friends.
3. Follow the instructions.

Tip: The more people you invite, the more 411 Points you earn! And the more points you earn, the more prizes you can win!

What can I do in the Settings section of user view?

You can:

• Link your Facebook, Twitter and Google accounts for faster login using those accounts, to share reviews on Facebook and Twitter with one click and connect with your friends.
• Change your password
• Switch between showing your first name or just your first initial on 411.ca
• Set your privacy settings for your addresses, phone numbers, websites, email addresses and About Me paragraph as public, hidden or visible only to Neighbours.

How do I link my Facebook, Twitter and Google accounts to my 411.ca account?

1. Log into your account to get to your user view.
2. In the menu on the left, click Settings.
3. In the Login Settings section at the top, click on the logo of the account you want to connect to your 411.ca account.
4. Follow any instructions from Facebook, Twitter or Google.

Why should I link my Facebook, Twitter and Google accounts to my 411.ca account?

When you connect those accounts to your 411.ca account, you can login faster since you can login using those accounts. You can share reviews on Facebook and Twitter and connect with friends.

How do I change my password?

1. Log into your account to get to your user view.
2. In the menu on the left, click Settings
3. In the CHANGE YOUR 411 PASSWORD section, enter your current password, your new one twice and then click the Reset Password button.

What is a Neighbour?

Neighbours are 411.ca users you'd like to keep in touch with. You'll receive your Neighbours' update status posts—such aswhen they've reviewed a business—in your Newsfeed,and your Neighbours will receive yours.

How do I make a user my Neighbour?

Find the individual using the Person search, then click Add to Neighbours under the individual's name at the top. A request will then be sent to that user. If the user accepts the Neighbour request, the two of you will become Neighbours. This is an excellent option to share reviews and keep in touch with friends and family on 411.ca

Tip: Some users will only share details in their Information, such as their phone number, with Neighbours.

How do I see my list of Neighbours?

1. Log into your account to get to your user view.
2. Click Neighbours at the bottom of the menu on the left.

How do I remove a Neighbour?

1. Log into your account to get to your user view.
2. Click Neighbours in the menu on the left.
3. You'll see a list of your Neighbours. Click the x beside the Neighbour you'd like to remove.

Who can see my Neighbours?

Your list of Neighbours is public.

What is the Neighbour View?

Using the Neighbour View, you quickly see the Neighbour's Information details including those only shared with Neighbours, Newsfeed, Reviews, list of Neighbours, list of users in the person's Neighbourhood and Favourite Businesses.

How do you get to the Neighbour View?

1. Log into your account to get to your user view.
2. Click Neighbours at the bottom of the menu on the left.
3. Click on the name of the Neighbour to see that person's Neighbour View.

What is a Neighbourhood?

A Neighbourhood is a group of 411.ca users who you follow. You'll receive their status updates in your Newsfeed, but they won't get yours. This is a great way to know when one of your favourite reviewers has posted anew review. To add a user to your Neighbourhood, find the individual using the Person search and then click Add to Neighbourhood.

How do I see users in my Neighbourhood?

1. Log into your account to get to your user view.
2. Click Neighbourhood at the bottom of the menu on the left.

How do I remove someone from my Neighbourhood?

1. Log into your account to get to your user view.
2. Click Neighbourhood in the menu on the left.
3. You'll see a list of users in your Neighbourhood. Click the x beside the person you'd like to remove.

What are Favourite Businesses?

Favourite Businesses are businesses on 411.ca that you're following. You'll receive their status updates in your Newsfeed, which can include promotions, sales, special events and other announcements.

How do I add a business to my list of Favourite Businesses?

1. Log into your account to get to your user view.
2. Find the business using a business search.
3. Click the heart icon beside the business's name on the search results page.

How do I see my list of Favourite Businesses?

1. Log into your account to get to your user view.
2. Click on the heading (Your first name)‘s Favourite Businesses on the right hand side.

How do I remove a business from my list of Favourite Businesses?

1. Log into your account to get to your user view.
2. Click on the heading (Your first name)‘s Favourite Businesses on the right hand side.
3. You'll see a list of businesses on your Favourite Businesses list. Click the x beside the business you'd like to remove.

How do you write a review?

1. Log into your account to get to your user view.
2. Find the business using a business search.
3. Click Write Review in the bottom right of the business's entry on the search results page.
4. Answer the question, Recommend this business?
5. Type your review in the text box. (Note: it must be at least 75 characters long).
6. Check off the boxes beside the Facebook and Twitter icons if you'd like to share your review using Facebook and Twitter.
7. Click the Comment button.

Tip: Don't have an account yet? Get one here

Why am I being asked to Login after submitting my review?

Only registered users on 411.ca can write reviews to help ensure quality plus to award 411 Points!

Tip: Don't have an account yet? Get one here

What are the Thumb Up and Thumb Down numbers for a review?

They measure the quality of the review. A Thumb Up means a registered user on 411.ca liked the review. A Thumb Down means someone didn't.

What should I write in my review?

There isn't a right or wrong way to write reviews. But here are some tips

Have fun

If you enjoy writing your review, chances are people will enjoy reading it.

Include specific details

Use details to paint a picture (e.g. The coolest part was definitely the mechanical bull, which for a toonie bucks and snarls for a solid two minutes.)

Avoid exaggeration

It can be tempting to overstate the facts—especially when you've had a bad experience. But exaggeration quickly destroys your credibility with people who know the business you've reviewed.

Answer standard questions

Think of the common questions people ask about the type of business you're reviewing and include the answers in your review. For example, restaurant goers want to know about the food, service, ambiance and price of a place.

Back it up

It's fine to have strong opinions about a business. Just make sure you can support it with facts.

Share a bit of yourself

The meat of your review should be facts. But write-ups get their flavour from your personality. Make sure it shines through in your writing.

What should I review on 411.ca?

What you review is really up to you, from your favourite restaurant to the salon that gave you the worst haircut ever. Just make sure your review is based on first-hand experience.

How long does it take for my review to be on 411.ca?

If you're logged in, your review appears instantly on 411.ca.

Can I share a negative experience on 411.ca?

Of course! Just make sure you can back up your claims with facts and refrain from inappropriate comments.

Can business owners publicly respond to reviews?

Yes. Reviewers get an email notification when a business owner responds to one of their reviews.

Can business owners remove or edit reviews?

No, but our Community Managers can edit or remove reviews due to inappropriate comments.

How do I share my reviews on Facebook and Twitter?

After you write a review, check the Facebook and Twitter logos at the bottom of the review text box, before you click Comment.

Note: Your Facebook and Twitter accounts must be linked to your 411.ca account in order for you to have the option to publish reviews to Facebook and Twitter.

How do I link my Facebook, Twitter and Google accounts to my 411.ca account?

1. Log into your account to get to your user view.
2. In the menu on the left, click Settings.
3. In the Login Settings section at the top, click on the logo of the account you want to connect to your 411.ca account.
4. Follow any instructions from Facebook, Twitter or Google.

How do I link my Facebook, Twitter and Google accounts to my 411.ca account?

1. Log into your account to get to your user view.
2. In the menu on the left, click Settings.
3. In the Login Settings section at the top, click on the logo of the account you want to connect to your 411.ca account.
4. Follow any instructions from Facebook, Twitter or Google.

What are the Thumb Up and Thumb Down numbers for a review?

They measure the quality of the review. A Thumb Up means a registered user on 411.ca liked the review. A Thumb Down means someone didn't.

How do I edit missing or incorrect info for a business?

1. Log into your account to get to your user view.
2. Find the business using a business search.
3. Under the logo or image in the top left, click the Edit button.
4. You are now in Edit Mode. Click the red edit or add links to make a change.
5. When you're done your changes, click the Exit edit more button in the top right corner.

Tip: The more details you give, the more 411 Points you earn! ! And the more points you earn, the more prizes you can win!

How do I add a business missing from 411.ca?

1. Log into your account to get to your user view.
2. Locate the search box found in the middle of the homepage or top of the search results page.
3. Click on the Business tab. (The word Business will turn green.)
4. Enter gibberish (e.g. asdfasdfasdf) into the search box and click GET THE 411. You should get a message saying we couldn't find any results.
5. Click the Add it button in the bottom right corner.
6. Fill out as much information as you can on each page of the form, making sure to click the Save changes button on the bottom before switching to a different page.

Tip: The more details you give, the more 411 Points you earn! ! And the more points you earn, the more prizes you can win!

How do I report a problem with a business such as it is closed?

1. Find the business using a business search.
2. Under the logo or image in the top left, click Report a Problem.

Why should I take control of my White Page listing?

When you take ownership of your White Page listing, you can choose which personal information you'd like to make private and which you'd like to make public. You can also edit your information and build your online presence by adding photos, status updates and more.

How do I take control of my White Page listing?

1. Find your White Page listing using a Person search.
2. Click Take Control of Your White Page.
3. Enter the security words.
4. Wait for the automated phone call and be ready to key in your PIN shown on the screen.
5. You'll then need to log into your 411.ca account, if you're not already logged in. If you don't have a 411.ca account, you'll need to get one.

How do I remove my White Page listing?

Please write to cm@411.ca or call toll-free 1-866-411-4411, 9AM to 5PM EST, Monday to Friday, and talk to a Community Manager.

Why do I need a PIN to take control of my White Page listing?

The PIN is a security measure to ensure a person does not take control of another person's White Page listing

What if the phone number in my White Page listing does not match my current phone number?

Since sending a PIN through an automated telephone call is part of the process, you will not be able to take control of your White Page listing.

Where does 411.ca get its information?

We get listing information from a variety of publicly available information sources and third-party data suppliers. We also get information from users, who can add and edit their personal and business listings, as well as write reviews.

How did my unlisted number end up on 411.ca?

We get listing information from a variety of publicly available information sources and third-party data suppliers. Creating an account with 411.ca allows you to verify your phone numbers and Take control of your White Page. From there you can choose which personal information you'd like to make private and which you'd like to make public.

I forgot my password. What should I do?

Click here or

1. Go to legacy.411.ca.
2. Click Login in the top right corner.
3. Click the Forgot your password? At the bottom of the pop-up box.
4. Enter the email address you used to sign up and follow the instructions.

I forgot the email address I used to sign up. What should I do?

1. Go to 411.ca.
2. Click Login in the top right corner.
3. Click the Forgot your password? At the bottom of the pop-up box.
4. Enter the email address you used to sign up and follow the instructions.

Does 411.ca sell or share information?

Your privacy is very important to us. Your information will only beused in accordance with our Terms and Conditions and Privacy Policy. Also as a 411.ca user you have theability to control and choose your privacy settings.

What is your privacy policy?

Your privacy is very important to us. Please read our privacy policy here.

How do I advertise on 411.ca?

Click here.

Why should I advertise on 411.ca?

Top 10 Reasons for Advertising on 411.ca

1. Your ad displayed at the top of our search results.
2. Detailed ad with description. Contact info, hours and more.
3. Features to easily update your information.
4. Stand out from your competition.
5. Reach more ready-to-by customers.
6. Promotion on Google, Bing and Yahoo!
7. Access to stats on people viewing your ad.
8. Get expert marketing advice.
9. Ability to monitor and respond to reviews.
10. Tools to write messages to your customers.

How do I add my business to 411.ca?

Click here.

Why should add my business to 411.ca?

Top 10 Reasons for Adding Your Business to 411.ca

1. Fast and easy way to get your business online—which is where your customers are.
2. More than 12 million people used 411.ca in 2011.
3. Adding your business is free.
4. Easy tools to update your ad and track the number of people who see it.
5. Google-friendly.
6. Engage customers with a complete business profile.
7. Give customers all your key details and customized directions to your business.
8. Save time by avoiding calls to your business for basic information.
9. Upload up to 10 images to showcase your products and services or serve as an online catalogue.
10. Integrates perfectly with websites from 411.ca.

What is the Advertiser Centre?

The Advertiser Centre is where you manage your ad on 411.ca. You can:

• View your ad
• Check performance of your ad
• Edit information on your ad
• Change photos and logos for your ad
• Update message on your ad
• Get reviews for your business
• Read your reviews
• Respond to your reviews
• Change your account settings
• Get a website
• Edit your website

How do I access the Advertiser Centre?

1. Visit 411.ca
2. Click Login in the top right hand corner
3. Enter your email and password, or sign in using your Facebook, Twitter or Google account
4. Underneath the name of your business, click Go to Advertiser Centre

How do I view my ad?

1. Access the Advertiser Centre
2. Click Business Page View and Search Results View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad

What is the Business Page View?

The Business Page View is what people see when they click on your ad on the search results page.

What is the Search Results View?

The Search Results View is how people view your ad on our search results page.

How do I check the performance of my ad?

1. Access the Advertiser Centre
2. Look for the box in the top right hand corner called Your Total Ad Views. This tells you how many times people have seen your 411.ca ad(s).
3. Look for the box on the right side called Your Ad Views. This tells you how many times people have seen your 411.ca ad for a specific period. Using the drop down menu, you can change the period to the last 30 days, 60 days, 90 days and 6 months.

How do I improve the performance of my ad?

Buying or upgrading a 411.ca advertising plan can significantly boost the number of people who see your ad. Contact your account manager for details or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

How I edit the information on my ad?

1. Access the Advertiser Centre
You then have three options:


• Click Edit Business Information in menu on the left under the heading Edit My Ad. Click the red [edit] or [add] links to make changes to a section.
• Click Edit Business Information under your ad in the Advertiser Centre. Click the red [edit] or [add] links to make changes to a section.
• Click Business Page View [LINKS TO What is a Business Page View] under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad. Click the green Edit button under the space for your business's logo or image. Click the red [edit] or [add] links to make changes to a section.

How do I change the photos and logo for my ad?

1. Access the Advertiser Centre
2. Click Edit Photos and Logos in the menu on the left under the heading Edit My Ad
To add an image such as a photo or logo:


1. Click Add Photo at the bottom of the page (you may need to scroll down the page)
2. Click the green Browse… button and select your image file. Acceptable file formats are gif (file name ends in .gif), jpeg (ends in .jpg) and png (ends in .png)
You can upload up to 10 photos. If you only have 1 image, that image will appear beside your business's name on the search results page.


To delete an image:


1. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
2. Click the image you'd like to delete. The selected image will appear larger in the preview box above the thumbnails images
3. Click Delete Photo in the bottom right corner of the preview box
To choose the image that appears beside your business's name on the search results page:


1. Make sure you've uploaded the image
2. Look for the thumbnail images at the bottom of the page (you may need scroll down the page)
3. Click the image you'd like show on the search results page. The selected image will appear larger in the preview box above the thumbnail images.
4. Click Use As My Logo in the bottom left corner of the preview box
You can show a logo, picture or any other type of image beside your business's name on the search results page.

How do I update the message to my customers?

1. Access the Advertiser Centre
2. Click Update My Message in the menu on the left under the heading Edit My Ad
3. Enter the title and content of your message then click the green Share button

How do I read my reviews?

1. Access the Advertiser Centre
2. Click Manage Reviews in the menu on the left under the heading Review Management

What do the Thumb Up and Thumb Down numbers mean?

A Thumb Up means a 411.ca user agreed with the review, found it helpful or both. A Thumb Down means a 411.ca user disagreed with the review, didn't find it useful or both.

How do I respond to a review?

1. Access the Advertiser Centre
2. Click Manage Reviews in the menu on the left under the heading Review Management
3. Type your response in the reply box under the review and click the green Reply button

What should I do if I find a review that isn't true or inappropriate?

If you find a review you feel isn't truthful or inappropriate, click the red flag icon in the top right hand corner of the review. One of our Community Managers will then read it, investigate the matter and respond accordingly.

How do I get reviews for my business?

1. Access the Advertiser Centre
2. Click Get New Reviews in the menu on the left under the heading Review Management
3. Follow the instructions

How is my star rating calculated?

Your star rating is based on how reviewers of your business respond to the question, Recommend this business? They can answer Yes, Depends or No.

How do I get a website from 411.ca?

1. Access the Advertiser Centre
2. Click Get a Website in the menu on the left under the heading Promotions

How do I get a website from 411.ca?

1. Access the Advertiser Centre
2. Click Get a Website in the menu on the left under the heading Promotions

How do I change my account settings?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
   You can then:
   
   
   • Change the email address you use to login
   • Change your account password
   • Connect your 411.ca account to your Facebook, Twitter and Google accounts
   • Change your email subscription settings

How do I change the email address I use to login?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Change Your Login Email under the heading LOGIN SETTINGS
4. Edit the email address in the box
5. Click the green Save changes button

How do I change the password I use to login?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Change Your Password under the heading LOGIN SETTINGS
4. Edit your old password and new password
5. Click the green Save changes button

How do I connect my 411.ca account to my Facebook, Twitter and Google accounts?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Connect with Facebook, Connect with Twitter or Connect with Google under the heading LOGIN SETTINGS
4. Follow the instructions

How do I change my email subscription settings?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Make changes in the EMAIL SUBSCRIPTION SETTINGS section and click the green
4. Save changes button

How do I view my ad?

1. Access the Advertiser Centre
2. Click Business Page View and Search Results View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad

What is the Business Page View?

The Business Page View is what people see when they click on your ad on the search results page.

What is the Search Results View?

The Search Results View is how people view your ad on our search results page.

How I edit the information on my ad?

1. Access the Advertiser Centre
   You then have three options:
   
   
   • Click Edit Business Information in menu on the left under the heading Edit My Ad. Click the red [edit] or [add] links to make changes to a section.
   • Click Edit Business Information under your ad in the Advertiser Centre. Click the red [edit] or [add] links to make changes to a section.
   • Click Business Page View under your ad in the Advertiser Centre or in the menu on the left under the heading View Your Ad. Click the green Edit button under the space for your business's logo or image. Click the red [edit] or [add] links to make changes to a section.

How do I check the performance of my ad?

1. Access the Advertiser Centre
2. Look for the box in the top right hand corner called Your Total Ad Views. This tells you how many times people have seen your 411.ca ad(s).
3. Look for the box on the right side called Your Ad Views. This tells you how many times people have seen your 411.ca ad for a specific period. Using the drop down menu, you can change the period to the last 30 days, 60 days, 90 days and 6 months.

How do I improve the performance of my ad?

Buying or upgrading a 411.ca advertising plan can significantly boost the number of people who see your ad. Contact your account manager for details or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

How do I read my reviews?

1. Access the Advertiser Centre
2. Click Manage Reviews in the menu on the left under the heading Review Management

What do the Thumb Up and Thumb Down numbers mean?

A Thumb Up means a 411.ca user agreed with the review, found it helpful or both. A Thumb Down means a 411.ca user disagreed with the review, didn't find it useful or both.

How do I respond to a review?

1. Access the Advertiser Centre
2. Click Manage Reviews in the menu on the left under the heading Review Management
3. Type your response in the reply box under the review and click the green Reply button

What should I do if I find a review that isn't true or inappropriate?

If you find a review you feel isn't truthful or inappropriate, click the red flag icon in the top right hand corner of the review. One of our Community Managers will then read it, investigate the matter and respond accordingly.

How do I get reviews for my business?

1. Access the Advertiser Centre
2. Click Get New Reviews in the menu on the left under the heading Review Management
3. Follow the instructions

How is my star rating calculated?

Your star rating is based on how reviewers of your business respond to the question, Recommend this business? They can answer Yes, Depends or No.

How do I change my account settings?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
   You can then:
   
   
   • Change the email address you use to login
   • Change your account password
   • Connect your 411.ca account to your Facebook, Twitter and Google accounts
   • Change your email subscription setting

How do I change the email address I use to login?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Change your Login Email under the heading LOGIN SETTINGS
4. Edit the email address in the box
5. Click the green Save changes button

How do I change the password I use to login?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Change your Password under the heading LOGIN SETTINGS
4. Edit your old password and new password
5. Click the green Save changes button

How do I connect my 411.ca account to my Facebook, Twitter and Google accounts

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Click Connect with Facebook, Connect with Twitter or Connect with Google under the heading LOGIN SETTINGS
4. Follow the instructions

How do I change my email subscription settings?

1. Access the Advertiser Centre
2. Click Account Settings in the menu on the left under the heading Settings
3. Make changes in the EMAIL SUBSCRIPTION SETTINGS section and click the green Save changes button

What determines my business's ranking on the search results page?

• User's search terms
• User's location
• Businesses' categories
• Businesses' features
• Businesses' location
• Selected advertising plan

How can I improve my business's ranking on the search results page?

You can improve your ranking by buying or upgrading a 411.ca advertising plan. We can tailor a plan that meets your goals and fits your budget. Contact your account manager or speak to one of our sales reps by calling toll-free 1-866-411-4411, 9:30am to 6:30pm ET, Monday to Friday.

How do I advertise on 411.ca?

Click here.

Why should I advertise on 411.ca?

1. Your ad displayed at the top of our search results.
2. Detailed ad with description. Contact info, hours and more.
3. Features to easily update your information.
4. Stand out from your competition.
5. Reach more ready-to-by customers.
6. Promotion on Google, Bing and Yahoo!
7. Access to stats on people viewing your ad.
8. Get expert marketing advice.
9. Ability to monitor and respond to reviews.
10. Tools to write messages to your customers.

Why should I get an advertising plan?

What kinds of advertising plans do you offer?

How do I pay my bill?

Our preferred payment method is by Visa, Master Card, or Amex, though we also accept payment by cheque and pre-authorized payments.

Can I pay at the bank?

We do not currently have agreements with any banks to accept payments on our behalf. Our payment options are credit card or cheque.

How often do I have to pay?

We accept monthly, quarterly, semi-annual and annual payments.

Who do I make my cheque payable to? Where do I mail my cheque?

Please make cheques payable to 411 Local Search Corp and mail them to 1500 Don Mills Rd, Suite 600, Toronto, ON M3B 3K4. This information is also on your invoice.

Can my billing address be different from my business address?

Yes, as long as Canada Post can deliver to your billing address.

Can I get a receipt for my monthly credit card payment?

411 Local Search Corp. does not mail monthly receipts for credit card or pre-approved payments. These payments are documented on your monthly statements from your credit card company. However, we will honour special requests if your business requires it. Please call toll-free 1-866-411-4411, 8AM to 6PM EST, Monday to Friday, and talk to a Customer Service representative.

Can I have my invoices e-mailed to me?

411 Local Search Corp. sends invoices by postal mail, however, we will honour special requests (e-mail, fax). Please call toll-free 1-866-411-4411, 8AM to 6PM EST, Monday to Friday, and talk to a Customer Service representative.

Who do I contact with billing inquiries?

Please call toll-free 1-866-411-4411, 8AM to 6PM EST, Monday to Friday, and talk your OAC and ask to speak to the Accounting Department. Alternately, e-mail billing@411.ca.