Aldo Shoes

Description

In Fall 2005 and Summer 2006 ALDO took a stand with the launch of the ALDO Fights AIDS campaign, an effort that demonstrates an ongoing commitment to this important cause. Amongst the diverse and talented group of celebrities from both the big-screen and music industry elite who donated their time and energy to the campaign are some of today's most influential celebrities: Ludacris, Charlize Theron, Michelle Yeoh, Pink, Avril Lavigne, Christina Aguilera, and the list goes on! The campaign used a powerful combination of top celebrities and multiple media genres to communicate real facts associated with the disease.
As part of the campaign, ALDO designed a series of limited-edition empowerment tags that were sold in-stores and online at www.youthaids-aldo.org. With 100% of net proceeds benefiting YouthAIDS programs worldwide, the simple act of buying one empowerment tag for only $5 helps to educate and protect a young person from HIV/AIDS for 6 months.